Tuesday, March 28, 2006

they didn't win again until his body was discovered

This is a donut shop named after a famous Canadian hockey player that is now owned by an American company. Tim Hortons has also, as of this week, become a publicly trade company. It has come, for certain people, to represent Canada to them due to the ad campaigns here in Canada. The question of Canadian identity defines us Canadians. I know that sounds strange but let me explain. Canadians have always had a difficult time claiming a national identity. With our history as both a French and British colony, there's internal dynamic between French and English speakers. Our geography, with a relatively small population being speard out across the second largest country in the world, also causes all kind lovely political issues. Then there's the immigration issue and a nationl policy of multiculturalism. And let's not forget being the neighbours to the cultural superpower that is the United States of America. All this leads to a very fractured idea of what it means to be Canadian, culturally speaking.

So, where does Tim Hortons come in? Well, I honestly don't know. People just
LOVE the coffee. It's crazy but Tim Hortons seems to be the quintessential Canadian company. The newspapers have been having a field day with the story of Tim Hortons and what it means to Canadians. What exactly about this company inspires such random feelings? Is there something strangely Canadian about donut shops? Or is it our love of former hockey players (Tim Horton did play for the Toronto Maple Leafs back when they were good and not failing to make the playoffs. I feel like I'm in the 80s again*).

*The Leafs were horrilbe in the 80s because the owner didn't put any money into the team. He didn't need to since no matter what Maple Leaf Gardens would sell out. And yes, it's "Leafs" and not "Leaves".

1 comment:

Anonymous said...

Ha! I'm e-mailing this to my Language and Identity lecturer. We were talking about you crazy Canadians just the other day. ;)